One of the most commonly misunderstood terms in business is corporate identity. Many people conflate the term with logos or mistakenly think it only applies to sectors such as banking, legal, or technology. However, corporate identity (also known as company identity) is essential to the success of all brands, irrelevant of size or industry.

Corporate identity is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company’s visual assets and brand design. When a company’s visual elements are implemented correctly and consistently, they work together to create a corporate brand identity that is instantly recognizable and memorable. At Ignite, we help our clients to create their identity by implementing all the aspects of identity creation. Be it visiting card, letterhead, envelops or in any other form like t-shirt, uniform etc.